Establishing a long-term user base that continues to grow gives the company a foundation to build on. That's a start, but Twitter has a lot of work to do when it comes to consumer perception, which impacts its ability to monetize. Advertisers don't want to spend money on a brand people use but don't always feel good about. Changing that is a massive uphill battle for the company -- one that's made harder by President Donald Trump's polarizing use of the platform.
What makes Twitter popular -- its mostly no-holds-barred content -- is also what turns off advertisers. That's a major challenge when it comes to growing revenue that the company has not proven able to solve. Cost basis and return based on previous market day close. Calculated by average return of all stock recommendations since inception of the Stock Advisor service in February of Discounted offers are only available to new members. Calculated by Time-Weighted Return since Volatility profiles based on trailing-three-year calculations of the standard deviation of service investment returns.
Invest better with The Motley Fool. Get stock recommendations, portfolio guidance, and more from The Motley Fool's premium services. Premium Services. Stock Advisor. View Our Services. Our Purpose:. Latest Stock Picks. By Daniel B. Kline - Dec 18, at AM. Today's Change. Current Price. Early investors might not like the answer.
Twitter has a monetization problem. Image source: Getty Images. Twitter, Inc. What Investors Should Know. Those customers are mostly large institutional investors, such as mutual funds and hedge funds. Shares will be released Wednesday night to those buyers, and the underwriters have the option to buy another Although it's not clear just how high the stock will go on its first day, it's possible that shares will surge well above the offering price.
So individual investors should be careful when looking to buy Twitter. While the stock market opens at a. ET, Twitter's shares likely won't start trading right away. It typically takes time -- sometimes an hour or more -- for newly listed shares to begin actively trading on the day of their public debut.
But the hope is that Twitter's debut will be smoother than Facebook's was on the Nasdaq last year. How Twitter makes money: Like many of the newly public Internet companies, namely Facebook FB , Twitter's business model revolves around ads. Twitter runs ads for corporate accounts, specific tweets and topics, and the sponsored content is tucked right into users' feeds.
A "who to follow" box suggests a promoted corporate account like Macy's M in the top slot.
Kayla Tausche Fri, Oct 25th Twitter founders reunite in IPO road show video. Cadie Thompson Fri, Oct 25th Bob Pisani Fri, Oct 25th Twitter's 'tremendous' growth prospects. Twitter execs teach Wall St. Fri, Oct 25th Twitter IPO priced below fair valuation: Pro. Bruno J. Navarro Fri, Oct 25th Twitter IPO expected to price on Nov. Sun, Oct 20th Forget IPO value, what's Twitter's data worth? Eric Rosenbaum Sat, Oct 12th Skip rich, few billionaires minted in Twitter IPO.
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Biden tells Naval Academy grads they're ready to face an uncertain world "You'll be representatives and defenders of our democracy," he told the class of Health More Health. Health New link between mental health and arthritis Clinical health psychologist Dr. May 20 Officials continuing to investigate deaths at Bahama resort Sandals Resort has said it will install carbon monoxide monitors in all its rooms, following the incident.
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Twitter deceived people about how it used their data, FTC says Feds allege the social media service cited security reasons in asking for phone numbers and emails, but used the info for ads. Social media and the Texas school shooting Texas Governor Greg Abbott says the school shooting suspect posted several messages about his plans on Facebook minutes before the attack.
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Twitter had its best day since its IPO after Tesla and SpaceX CEO Elon Musk acquired a % passive stake in the company. Twitter priced its initial public offering Wednesday night at $26 a share. The stock debuted at a.m. ET on Thursday on the New York Stock. The $26 IPO price values Twitter (TWTR) at $ billion. The company intends to raise $ billion by selling 70 million shares in the public.